Vehicle Branding Solutions

Vehicle Graphics

A typical driver travels an average of 19,000 kilometres a year in Canada. This is 52 km a day, which means that there are many people who could be potential customers on the road!

The days are gone when people lived, worked and played in a few blocks. As our population has grown in the last 50 years, our nation has become more divided and our dependence on cars has grown. The branding of vehicles has now become a legitimate form of marketing. One that can not be ignored if you are a local business that attracts local customers.

Benefits of Vehicle Branding

• Lots and lots of impressions – According to the Outdoor Advertising Association of America, it is estimated that during an average day, a vehicle graphic can reach up to 70,000 impressions. That’s a lot of eyeballs! In fact, vehicle branding reaches more people than billboards, radio, direct mail, local group mailers and mass transit advertising. But here is the best part – most individuals say that signage on vehicles is actually more noticeable, more memorable, and caused them to take action quicker than traditional forms of advertising.

Inexpensive – Like any good marketer, one cannot simply look at the number of impressions a campaign might get and conclude that it is going to be successful. There are a lot of mediums out there where you can buy millions of impressions but it’s going to cost you a pretty penny when it is all said and done. So, let’s stack up vehicle graphic costs against other advertising opportunities out there. When you break down the cost-per-thousand metric for each of the main advertising mediums, you can see that vehicle branding is clearly less expensive than its counterparts. Keep in mind, this is for a single advertisement. Even if you had a fleet of 5 or 10 vehicles, each with their own graphics on them, at $.35 per thousand, it would still be $1,850.00 cheaper than the next closest medium on the list.

It’s pretty clear that vehicle branding – whether decals or magnets – is a great way for small and local businesses to market themselves. For a small investment, you can turn your car or truck into a mobile billboard that reaches potential customers and causes them to take action. Besides, with graphics on the side of your vehicle, you won’t mind being stuck in a few more traffic jams!.